My Boss is Leaving!
The integral role the communications professional plays in successful leadership transition
As communicators, all of us at some point will experience a superintendent transition. Leading the communications and marketing process through transition is a complex process that involves internal and external planning.
The planning process depends on the transition type. Are you supporting the elevation of an internal leader to superintendent, or are you introducing a new leader to the school district and community?
We’ll explore the different communication strategies, the wins and challenges of both, and the key components of a solid transition through a communications lens.
Superintendent succession planning and implementation is a unique challenge. A long transition requires a slightly different approach and the demands on the communicator require a delicate balance.
Bring your questions, feel free to share your own experiences and leave prepared to manage leadership transition at any level when it happens in your school district.
This January Virtual Lunch and Learn is sponsored by Class Intercom and free for OHSPRA members.
Google Meeting Link: https://meet.google.com/iid-zgzc-for
Janet Mann is the Chief Marketing and Communications Officer for Zionsville Community Schools (ZCS) in Zionsville, Indiana. ZCS serves nearly 8,000 students and is one of the highest performing school districts in the state.
With more than 25 years in marketing, communications, and advertising, the last 10 spent in education, Janet has a passion for creating community and telling a school story that builds unwavering support among stakeholders.
Janet believes that a strategic and systematic approach to marketing and communications, coupled with a focus on human connection, will elevate public education.